DISQO Newsroom

Digiday: As outcomes become a preferred metric, DISQO hopes to corner the market with its new tool

Written by DISQO | 8/11/22 12:00 PM

Digiday's Senior Editor, Media Buying & Planning, Michael Burgi, reported that "every marketer wants to know if their advertising generated business outcomes. Customer experience platform DISQO unveils a new tool — called Outcomes Lift — it believes can deliver on that for agencies, marketers and platforms."

Read the full article here.