Digiday: As outcomes become a preferred metric, DISQO hopes to corner the market with its new tool
DISQO
8/11/22 8:00 AM
Digiday's Senior Editor, Media Buying & Planning, Michael Burgi, reported that "every marketer wants to know if their advertising generated business outcomes. Customer experience platform DISQO unveils a new tool — called Outcomes Lift — it believes can deliver on that for agencies, marketers and platforms."
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