May 11, 2023, Los Angeles, CA — CX platform DISQO today announced an agreement providing Warner Bros. Discovery with Brand Lift and Outcomes Lift ad effectiveness measurement of linear, digital, and advanced advertising campaigns across its premium entertainment, sports, news, and lifestyle media brands. With digital transformation and fragmentation of consumption behaviors, Warner Bros. Discovery selected DISQO for its direct-to-consumer, consented, cross-platform measurement capabilities.
“DISQO meets our core criteria for objective, full-funnel, and cross-platform measurement of ad effectiveness across our digital portfolio,” said Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery. “We’re committed to pairing the unparalleled quality of our content with holistic and industry-leading measurement and accountability, which DISQO is helping us to provide.”
Warner Bros. Discovery’s clients will get a complete view of their campaign effectiveness through to digital outcomes like search, site visits and purchase behaviors because DISQO’s solutions are based on individual exposure and not reliant on deprecating identifiers like cookies, mobile IDs and IP addresses. Warner Bros. Discovery and its ad clients will benefit from attitudinal and behavioral metrics including:
- Awareness
- Favorability
- Purchase consideration
- Online search activity
- Site visitation
- E-commerce
“The power of Warner Bros. Discovery’s content and platforms is undeniable, and we’re all-in to help them further validate their efficacy for advertisers,” said Stephen Jepson, EVP Advertising Effectiveness, DISQO. “We’re committed to helping Warner Bros. Discovery deliver neutral and unparalleled insight into what drives consumers in their audience to action.”
For more information, see Warner Bros. Discovery’s announcement about ad effectiveness measurement here, and a supplemental white paper, here.
