DISQO raises $13.5 million to bring first-party data at scale to decision makers

Los Angeles – August 14, 2018 – DISQO, the leading provider of first-party data for researchers, marketers, and insights professionals, announces a $13.5 million Series A financing round led by Alpha Edison along with participation from existing investor Bonfire Ventures. DISQO provides high quality consumer data to the world’s largest market research and analytics companies, which account for over 70% of the total spend in the U.S. research industry. It engages people from its proprietary panel to participate in over one million interviews per month to power data driven decisions.

DISQO will use the new capital to help clients discover what consumers think, how they behave, and the WHY behind consumer preferences by harnessing and delivering multi-channel data. It expects to expand its current offerings by launching new analytic applications, developing its behavior-measurement and mobile capabilities, and building tools to provide a true and holistic view of consumer behavior.

This comes at a time when researchers and corporate buyers are voicing frustrations over the alarming decline of data quality, which is primarily caused by today’s fragmented consumer data supply-chain. DISQO’s technology and philosophy addresses researchers’ most fundamental needs by delivering single-source data at scale, which is accurate, complete and unequivocally verifiable.

DISQO’s human-centric philosophy revolves around creating a transparent and trusted environment where consumers openly share their opinions and behavior in order to improve the brands they value. In turn, this information empowers decision-makers with unprecedented understanding of consumers at large and enables product testing, brand equity, and ad effectiveness, among other research.

“In a world that’s increasingly relying on data, clients are turning to us for quality solutions so they can make decisions more confidently,” said Armen Adjemian, CEO of DISQO. “We’re committed to providing the most detailed and complete reflection of consumers’ attitudes and behaviors to fuel our clients’ most impactful decisions.”

“DISQO helps customers answer why a consumer behavior occurred,” said Nate Redmond, Managing Partner at Alpha Edison. “By building trust with consumers across a rapidly growing panel, DISQO collects unique data. Customers can use this data to not just answer who made a purchase and what they bought, but why the decision was made. We’re excited by the impact DISQO can have in helping its clients achieve unprecedented insights.”

“We were early investors in DISQO. Since then, the company’s growth has exceeded our expectations,” said Jim Andelman, co-founder and Managing Director at Bonfire Ventures. “It’s a testament to the offering’s data quality, the scale of their audience, and the team’s fanatical focus on client satisfaction and delivering value.  We could not be more pleased to support DISQO’s continued growth.”