Los Angeles, CA - November 12, 2024 — DISQO today released its second annual Consumer Trends report, revealing new insights into consumer attitudes and behaviors for 2025. This year’s report equips marketers with the data they need to keep pace with change, including consumers’ economic outlook, spending plans, media preferences, and advertising perceptions.
“In 2025, marketers will increasingly seek to align brand with performance by quantifying the incrementality lift of their ad campaigns across channels and throughout the full-funnel,” said Stephen Jepson, President, Media Effectiveness, DISQO. “This year’s report underlines the importance of this connection as people shift their purchase journeys, embracing new capabilities offered across platforms. It’s an important tool for marketers looking to keep and win consumers in 2025.”
Here are some of the key trends from DISQO’s 2025 Consumer Trends Report:
Download DISQO’s 2025 Consumer Trends report here.
DISQO surveyed 2,988 US adults (18+) from our first-party, identity-based audience from August 30 to September 12, 2024. The data informing the report was balanced on age, sex, ethnicity, and income and weighted to represent the US population.
More than 2.3 million people have opted in to share their brand experiences with DISQO, empowering clients to cultivate deep insights about their target audiences and to perform objective, single-source measurement of ad effectiveness on attitudes and digital behaviors.
###