Modern Retail: DISQO's Non-Alcoholic Beverage Insights

Modern Retail's Gabriela Barkho reported that "as Dry January becomes more popular, brands are finding they have to get more creative with their campaigns to stand out."

DISQO's President of Media Effectivness described January as “the NA industry’s Super Bowl.” He said, “Beverage brands looking to win consumers have an opportunity to gain lasting impact. But it will be important to break through the clutter and ensure their advertising messages reach interested consumers and resonate with their motivations.”

Read the full article here, or download our Alcohol & Non-Alcohol Advertising report to discover the changing landscape of the adult beverage industry, packed with consumer insights to drive campaign effectiveness.