Digiday: Why More are Betting on Consumer Panels in the Post-Cookie World

Digiday's Michael Burgi reports that DISQO's new partnership with Vizio’s Inscape technology will "generate a deeper set of omnichannel behavioral research in hopes of helping marketers and other media agencies get closer to achieving deterministic outcomes." With access to their automatic content recognition (ACR) TV viewing data, DISQO strengthens Brand lift and Outcomes Lift measurement, which allow advertisers to see the cross-media and full-funnel impact of ad campaigns. 

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