Campaign: Advertisers fell below viewer expectations with diversity in Super Bowl Ads
DISQO
2/17/23 8:30 AM
Campaign Creative Editor Sabrina Sanchez reported on exclusive data from DISQO, stating that "advertisers are falling short of consumers’ expectations."
She said that "unlike in prior years, brands that advertised during Super Bowl LVII shied away from taking a stand on issues of diversity, LGBTQ+ rights and women’s rights."
Read the full article here.