Ad Age: DISQO's Ad-Supported Streaming TV Report
DISQO
3/13/24 10:20 PM
Ad Age reporter Parker Herron reported that DISQO's "new research finds many consumers undecided on the value of streaming ad tiers as more alternatives become available."
She said that, "Respondents to Disqo’s survey suggested that streamers have better curation of advertising for users as well as more desirable placement of ad breaks in library content that was made to be ad-free."
Read the full article here.